Saved 2026-05-15 · Posted 2026-03-12 · Status: New
So next time you work with points and curves, remember: good typography isn’t about equal measurements — it’s about optical balance.
👉 Share this reel if you learned something
Cc @nbc @nbcnews
Comments
(15)
@aronallenson♥ 2282026-03-15
Designed by Paul Rand. The most demanding designer I have ever met in my life. I took Paul’s hand drawings and converted them to vector in an early version of illustrator for a NY type shop called PDR Royal. This work was done in 1992.
@elvictoramaya♥ 62026-03-14
C is also taller, right? It goes a little bit further down
@sarahmatt.design♥ 52026-03-19
I had Steff Geissbuhler as my Typography professor at SCAD. I got a 100 on my final project, using typographic elements to design playing cards. He said it was interesting. Thrilled me to bits.
@rinkelbell♥ 42026-03-12
One of the first things I learned about lettering in the 80’s when I started in exhibition graphics. Everything was hand-drawn then.
@stefan.hey♥ 32026-03-16
You forgot to mention that C is a bit higher
@mariamarfa88♥ 22026-03-16
wow, back in the 70s and 80s this was standard knowledge--points and curves. good it hasn't ALL been forgotten.
@normanhathaway♥ 12026-04-29
Old person here. The word ‘typography’ is being misused here. ‘Type design’ is better suited. Sorry, I’ll get my coat.
@shop.copy.zine♥ 12026-04-20
I had the privilege to share a letterpress studio with a graphic designer who taught at The Cooper Union decades ago. He taught me so much in short bursts that I never learned in school, and never noticed as much if it is seemingly hidden. In letterpress you manually adjust kerning and leading in analog form, and part of the fun or labor of love(for some of us).
@friskynympho♥ 12026-04-19
This was really cool! I loved it. I love the NBC logo.
@whopperbell2026-04-30
Wow nice optical balance
@travlinman7472026-04-23
Right on
@therealjoegallant2026-04-23
the overshoot on N is a design choice. a very subtle opening flourish.
@thenelumbonucifera2026-04-19
Never noticed the beak of the peacock until now
@bland_paste2026-04-19
I learned to do this with French curves, T squares, and Koh-I-Knoor technical ink pens etc.
@dav_grad2026-04-06
This was super interesting and informative. Thank you!🙏🏾
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Comments (15)
Designed by Paul Rand. The most demanding designer I have ever met in my life. I took Paul’s hand drawings and converted them to vector in an early version of illustrator for a NY type shop called PDR Royal. This work was done in 1992.
C is also taller, right? It goes a little bit further down
I had Steff Geissbuhler as my Typography professor at SCAD. I got a 100 on my final project, using typographic elements to design playing cards. He said it was interesting. Thrilled me to bits.
One of the first things I learned about lettering in the 80’s when I started in exhibition graphics. Everything was hand-drawn then.
You forgot to mention that C is a bit higher
wow, back in the 70s and 80s this was standard knowledge--points and curves. good it hasn't ALL been forgotten.
Old person here. The word ‘typography’ is being misused here. ‘Type design’ is better suited. Sorry, I’ll get my coat.
I had the privilege to share a letterpress studio with a graphic designer who taught at The Cooper Union decades ago. He taught me so much in short bursts that I never learned in school, and never noticed as much if it is seemingly hidden. In letterpress you manually adjust kerning and leading in analog form, and part of the fun or labor of love(for some of us).
This was really cool! I loved it. I love the NBC logo.
Wow nice optical balance
Right on
the overshoot on N is a design choice. a very subtle opening flourish.
Never noticed the beak of the peacock until now
I learned to do this with French curves, T squares, and Koh-I-Knoor technical ink pens etc.
This was super interesting and informative. Thank you!🙏🏾