@itsnicconley · Nic Conley
Saved 2026-05-26 · Posted 2026-05-22 · Status: New
A warehouse outside Phoenix is growing Whole Foods with no soil no sunlight and almost no humans and robots are doing all of it inside a giant Rubiks cube
Meet Sam Bertram who partnered with warehouse robotics company AutoStore to build Opollo Farm the worlds first vertical farm using automated cubic storage Already supplying leafy greens to Whole Foods Market stores in Phoenix under the Willo brand Announced May 2025
And thats where farming stopped needing a field Inside Opollo Farm plants grow in bins that robots continuously move through a towering grid adjusting position to deliver the precise balance of water and nutrients each crop needs No soil No pesticides No 2000 mile supply chain Hydroponics with recirculating water dramatically cuts consumption Crops are harvest ready in 15 days roughly half the time of traditional farming The whole farm fits inside an existing warehouse meaning it can be built anywhere
Heres where it gets insane The same robotic system AutoStore uses to move products in warehouses is now moving crops The infrastructure already exists The only thing that changed was whats inside the bins
But the craziest part The future of farming might not be fields It might be warehouses
**Hashtags:**
#SamBertram #OpolloFarm #BertramWarehouse #OpolloFarmOutside #BertramPhoenix
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Comments (15)
Struggle with this one. It’s an engineering feat, gives people food year round that they need, but then the other half is like man we should be trying to grow great food in great soil.
Hydroponics and indoor farming are the keys to world hunger.
No thanks. This is what happens when they deport the labor, poison the soil, and climate change makes it impossible to grow.
Yesterday I forwarded a post talking about the environmental costs of agriculture and posed some questions about where negativity toward conventional farming might lead. Specifically to more corporate control of our food supply. Today’s post about automated greenhouses brings the point home. Do you think models like this will give us more control of our food supplies?
That’s not a whole food. Sorry. Whole Foods are grown in the ground.
But how nutritious is it?
Thats cool and all but if the future of farming is warehouses, then thats sad.
How much power does it draw
It’s so weird. Food is moving into the warehouses with no soil, farms get replaced by data centers for ai. Humanity is moving backward
This is not new tech they have been doing this almost exactly for almost 2 decades in a European country. Maybe some new tech involved in this case, but mass farming in warehouse has existed for years, they multiplied their production by like 100x.
Somethings needs allot of money
What's up! I'm Sam—CEO of OnePointOne.
Love all the comments. And appreciate the skepticism around nutrition. Fortunately, we started OnePointOne to Nourish (not just feed) the 1.1 billion people who began the millennium hungry. Our products offer a fresher, tastier, and often MORE nutritious experience.
Don't afraid of the tech. John and I built this to improve humanity, not skim a few million bucks off the top of a $1bn exit to a PE company.
Much love! Eat well <3
Why do we need agriculture if we will not need humans?😐
Make plants accountable and taxable 🙌🏽 hell yessss!
They’re more crops that can be grown in that field that cannot be grown a warehouse such as corn and wheat